Industry Jargon

Web Design & SEO

D

Domain – the address of your website (Example: www.malibucreative.net)

Domain Registrar – a company that allows you to purchase a domain name (Example: GoDaddy)

G

Google My Business – a free tool that allows business owners to claim their business name, place their location on Google Maps, update business hours, etc.

H

Host – the online service that puts your website on the internet (Example: HostMonster)

K

Keyword – words, phrases or terms that when used correctly can help your content be seen by people who are searching for those words, phrases or terms

P

Plug-in – a software piece that can be added to your site. These can allow you to add widgets and features that may not be included with your website theme.

S

SEO (Search Engine Optimization) – using industry-standard techniques and learned results to increase both the quality and quantity of traffic to your website

T

Traffic – users who visit a website. There are 5 types of web traffic:

• • Direct – people who visit your site directly by typing your website name in their browser
  • Organic – people who found your site through a search engine
  • Paid – people who get to your site via an advertisement you paid for
  • Referral – people who land on your site by clicking a link somewhere else on the internet (e.g., a link in an online article)
  • Social – people who found your site through a link on your social platforms