Facebook’s like a party because you have to be there to be a part of what’s happening. That means that you have to post. How frequently depends on your industry, followers, and other algorithm factors; but keeping your page looking fresh and updated will go a long way! Just remember you have to post regularly to be part of the conversation.

Facebook is not a megaphone! Tell your audience something interesting. Share a story. Highlight another business you’ve been partnering with. Or, if you don’t have anything to share, ask a great question to drive engagement! This can also open doors into user-generated content.

It’s a 2-way street. When someone comments on your post, ask a question back. Engage with this person who’s chosen to engage with you. Using your page, you can also follow and comment on other business pages! Like, follow and engage with business pages of brands you admire or those you’d like to work with. Sharing posts from these pages can also serve as content for your own page!