3 Reasons to Use Google For My Business
Guess what. There are over 5.8 billion Google searches every single day. And there’s an easy way to make sure people looking for you can find you! Google My Business (GMB) is a free tool that helps you control your business’ presence on Google Search and Google Maps. And it’s easy to claim your business! Claiming your business allows you to update your name, location, operating hours and more.
First we want to say that this should be the first step in starting or refining your local SEO plan. And once someone is already searching for a product or service, they are very likely to make a purchase. So you should want to be prepared to be the first thing they see when they start looking.
3 Reasons to Use Google For My Business.
1. To help people find you and visit you.
The best way to keep all the info about your business up-to-date is to update your GMB! This is especially critical when hours change. Lots of businesses are facing shortened hours or special hours, and you want to make sure people don’t come to your storefront or office to see that you’ve closed early. Make sure if you are changing your hours to accommodate special shopping hours, shortened hours or closing for any period of time, you change your Google My Business to reflect it.
2. To interact with customers.
Another great feature of GMB is that it allows you to respond to reviews! You want to make sure you hear feedback and are helping to create a community around your business. Reviews and word-of-mouth are both excellent and helpful selling tools. But, if you receive a bad review, you run the risk of it souring a potential customer’s opinion of you.
Respond to reviews – good and bad! Thank those with kind comments for sharing their positive experience. Offer to hear out those who left a poor review; see what you can do to make things better!
3. To keep your business and brand information under control.
Something important to know about GMB is that it allows user-generated changes. Anyone can suggest changes for businesses. If you’re not helping to keep up your GMB, someone else might be suggesting changes that show up in your business listing on Google. Maybe even your competitors.
