Textron Partnership
Over the past few years, we’ve been honored to partner with you in showcasing Textron Aviation’s many successes. We are excited to continue telling your story and can’t wait to see what lies ahead.
LET’S GET STARTED
Recent Projects
EHS | Glove Safety
Textron Aviation’s Environmental Health & Safety department was seeing a problem with improper glove usage. They came to us with a request to educate their employees on different kinds of gloves and their uses. We put our creative spin on it and ultimately produced an engaging informercial that’s really fun to watch!
EHS | Orientation
In 2018, Textron Aviation set out to hire 1000+ new employees, and EHS was tasked with training a whole new workforce on the safety protocols. We partnered with EHS to reimagine the training process to consider the audience and communicate the culture of safety at Textron along with the rules and procedures. From concepts and scripting to filming and editing, we partnered with EHS to create educational and engaging safety training videos for all newly hired Textron Aviation employees, contractors and visitors.
HR | Recruitment
At Textron Aviation, recruitment is a big deal. To be the ‘BEST in General Aviation’ you need to find the right people for the job. When the HR team at Textron Aviation reached out to us with a small request, they were hoping to solve a big problem. In 2019, HR began automating the resume and application process to help better handle and sort the intake of potential employees. Malibu Creative got the opportunity to capture and produce the first impression video that the applicants would see prior to going through the process. We were able to work with the HR team who had a clear vision for the videos and a short timeline to produce them. The end result was a simple and effective invitation delivered in a professional and timely manner.
CMF | Our Legacy
Textron Aviation has experienced incredible growth in the last several years. Components Manufacturing Facility (CMF) was just one of the facilities that grew in size with the merger of Beechcraft. We set out to tell the legacy of the facilities, what CMF does across it multiple campuses in Wichita and highlight the people who make it happen. We had the opportunity to work with the team at CMF to concept, script, film and produce a video with a goal to communicate vision, celebrate the legacy and unite multiple campuses together. Pre-production took less than two months, and we captured dozens of people and thousands of square feet across multiple buildings in just two days. We were proud to deliver a video that captured the heart of CMF.
